Ideation

Are you looking for new ideas for your business success? Are you looking for new approaches to bring your products and services into the digital age?

Our approach
  • We are Design Thinking experts and use these and other methods together with your teams to find sustainable and economical solutions
  • In our workshops, we work with you to develop new ideas and help you with idea categorization, prioritization and selection
  • The evaluation is based on intuitive, cognitive as well as business criteria
  • Our professional research incorporates current market figures, trends and best practice examples into the assessment
Project examples
  • For an app in the messaging sector, we looked for new fields of application and revenue sources. We prioritized the ideas and grouped them into implementation phases
  • In the automotive sector, we developed industry solutions for special target groups in electromobility

STRATEGY

You have promising ideas – what are the next steps?

Our approach
  • We turn your ideas, goals and corporate visions into tangible growth or market entry strategies and business models
  • We develop concrete actions, define milestones, timelines, staffing and budgets Together with your team, we implement this strategy with OKR (Objectives and Key Results)
  • We review your business model and your business areas with a business model review and provide recommendations for action that make better use of existing market opportunities
  • With a repositioning we adapt your portfolio strategy as well as your products and services to changing market conditions, especially the digital transformation
Project examples
  • In cooperation with our client, we developed a strategy in the area of secure electronic communication
  • For a major client, we realigned its corporate strategy, which had been established over decades, with respect to substitute products from the Internet
  • We developed a new strategy for a group of companies with a data-driven business model – we carried out the project in a decentralized manner and with online workshops

CONCEPTION

You are planning a market launch, a new business unit or a new location and need a mature concept for your business model?

Our approach
  • We present current trends in your market environment in a market analysis and provide sustainable impulses for future growth areas
  • With the creation of a business model, we provide you with valid facts and figures and present various scenarios
  • We always work in an implementation-oriented manner with the Business Model Canvas and create a resilient business case for you
  • We provide you with hard facts and figures on the basis of which you can evaluate the opportunities and risks of the business models
Project examples
  • We have set up an innovation area for a German automobile manufacturer and designed an innovation process that is tailored to customer needs
  • For a large beverage manufacturer, we analyzed the market environment, evaluated target groups and designed the positioning of a new non-alcoholic beverage on the German market
  • We created a concept for a new digital recruiting process for a large logistics group and involved internal users at an early stage

PILOTING

You have developed a new product or service and would like to test it?

Our approach
  • Together with you, we create prototypes or minimal viable products (MVPs) that we test on the market early on
  • We are guided by the Lean Startup method and define the goals and hypotheses of the pilot with you, selecting target groups and defining the success criteria
  • In the course of the market test, we continuously measure the criteria and after completion, we evaluate the results neutrally and thus formulate goals and recommendations for action for a successful launch or a new test iteration
  • In the business case review, we compile all facts and figures, experiences and findings from users, sales, marketing and production
Project examples
  • Piloting the launch of a service for private customers in the photo market by selecting a test market and supporting implementation
  • Test of additional services in an existing sales infrastructure and preparation of pilot results for management
  • Testing and iterative adaptation of new product properties for a new electric vehicle

Implementation

Do you need manpower and know-how to implement your project?

Our approach
  • We offer competence, experience and methodical know-how in project and interim management of roll-outs and market launches
  • Agile project management offers on the one hand freedom and personal responsibility for the teams, and on the other hand control and goal orientation for the management
  • We are team players and see ourselves as a link between all those involved in the project. We work in an implementation and results-oriented manner
  • Our project controlling enables an overview of the status, quality and costs of your project at any time
Project examples
  • We have set up a new business area “Business Process Outsourcing” for our customer. We helped implement the technical solution at the locations and managed the project management office
  • For a provider in the field of congress and event management, we have set up a new business area and founded a new subsidiary for this purpose